{"id":4200,"date":"2020-12-05T13:32:51","date_gmt":"2020-12-05T11:32:51","guid":{"rendered":"https:\/\/erdelyihang.ro\/?p=4200"},"modified":"2020-12-11T11:28:49","modified_gmt":"2020-12-11T09:28:49","slug":"influencerek-minden-mennyisegben-errol-is-szolt-a-xii-kommunikacios-napok-elso-napja","status":"publish","type":"post","link":"https:\/\/erdelyihang.ro\/influencerek-minden-mennyisegben-errol-is-szolt-a-xii-kommunikacios-napok-elso-napja\/","title":{"rendered":"Influencerek minden mennyis\u00e9gben! Err\u0151l (is) sz\u00f3lt a XII. Kommunik\u00e1ci\u00f3s Napok els\u0151 napja"},"content":{"rendered":"\n<p>N\u00e9mi technikai neh\u00e9zs\u00e9g ut\u00e1n, siker\u00fclt a Facebookon kereszt\u00fcl k\u00f6vetni a XII. Kommunik\u00e1ci\u00f3s Napokat, ahol engem legink\u00e1bb az influencerek, illetve az influencerek \u00e1talakult \u00e9lete \u00e9rdekelt. Boldogs\u00e1gomra err\u0151l is volt sz\u00f3! <\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Az influencer t\u00e9mak\u00f6rben az els\u0151 el\u0151ad\u00e1st dr. Guld \u00c1d\u00e1m a P\u00e9csi Tudom\u00e1nyegyetem adjunktusa tartotta, ahol el\u0151sz\u00f6r  a CGI tipus\u00fa influencerekr\u0151l besz\u00e9lt, akikr\u0151l nem igaz\u00e1n hallhattunk m\u00e9g itthon. A CGI r\u00f6vid\u00edt\u00e9s nem m\u00e1shonnan ered, mint az angol <em>Computer-Generated Imagery<\/em>-b\u0151l. Teh\u00e1t gyakorlatilag ezek a tartalomgy\u00e1rt\u00f3k, v\u00e9lem\u00e9nyvez\u00e9rek csak \u00e9s kiz\u00e1r\u00f3lag az \u00e9terben l\u00e9teznek, fizikai m\u00e1suk nem biztos, hogy van. \u0150ket a k\u00fcl\u00f6nb\u00f6z\u0151 marketing \u00fcgyn\u00f6ks\u00e9gek kre\u00e1lj\u00e1k, els\u0151sorban azzal a c\u00e9llal, hogy m\u00e1rk\u00e1kat, term\u00e9keket rekl\u00e1mozzanak. Az eg\u00e9sz sztori szerintem el\u00e9gg\u00e9 beteg, hiszen gyakorlatilag robotokkal rekl\u00e1mozni (mert h\u00e1t valljuk be, ha valamelyik csoportos t\u00e1rs\u00edtani k\u00e9ne \u0151ket, akkor legk\u00f6zelebb szerintem a robotokhoz \u00e1llnak), \u00e9s ezzel elad\u00e1sra \u00f6szt\u00f6n\u00f6zni a h\u00fas-v\u00e9r embereket, nem kicsit furcsa. Mindazon\u00e1ltal elfogadott, \u00e9s sikeresnek mondhat\u00f3ak ezek a pr\u00f3b\u00e1lkoz\u00e1sok, s\u0151t, mi t\u00f6bb, eljutottunk od\u00e1ig, hogy a h\u00fas-v\u00e9r influencerek nem biztos, hogy ilyen sikert tudnak el\u00e9rni a v\u00e1llalatokn\u00e1l, hiszen a v\u00e1llalatok f\u00e9ltik a h\u00edrnev\u00fcket, \u00e9s egy igazi embernek n\u00e9ha vannak bakl\u00f6v\u00e9sei, amelyek nem felt\u00e9tlen\u00fcl seg\u00edtik el\u0151 azt, hogy a v\u00e1llalatok megmaradjon j\u00f3 h\u00edrneve. Erre pedig kit\u0171n\u0151 megold\u00e1st biztos\u00edtanak a CGI influencerek, akiknek nincsen mag\u00e1n\u00e9let\u00fck, \u00e9s m\u00e9g a bar\u00e1taikat is v\u00e1llalatok v\u00e1lasztj\u00e1k ki&#8230; Kicsit olyan sci-fi-szer\u0171 az eg\u00e9sz, nem? <\/p>\n\n\n\n<p>Az egyik legh\u00edresebb CGI influencer Miquela, akinek majdnem 3 milli\u00f3 k\u00f6vet\u0151je van az <a href=\"https:\/\/www.instagram.com\/lilmiquela\/\">Instagramon<\/a>. \u00c9rdemes a profilj\u00e1ra kattintani, nagyon meglep\u0151 az eg\u00e9sz jelens\u00e9g. Legal\u00e1bbis engem rendesen mellbev\u00e1gott. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"757\" src=\"https:\/\/erdelyihang.ro\/wp-content\/uploads\/2020\/12\/Kepernyofoto-2020-12-05-13.23.41-1024x757.png\" alt=\"\" class=\"wp-image-4208\" srcset=\"https:\/\/erdelyihang.ro\/wp-content\/uploads\/2020\/12\/Kepernyofoto-2020-12-05-13.23.41-1024x757.png 1024w, https:\/\/erdelyihang.ro\/wp-content\/uploads\/2020\/12\/Kepernyofoto-2020-12-05-13.23.41-300x222.png 300w, https:\/\/erdelyihang.ro\/wp-content\/uploads\/2020\/12\/Kepernyofoto-2020-12-05-13.23.41-768x567.png 768w, https:\/\/erdelyihang.ro\/wp-content\/uploads\/2020\/12\/Kepernyofoto-2020-12-05-13.23.41-1536x1135.png 1536w, https:\/\/erdelyihang.ro\/wp-content\/uploads\/2020\/12\/Kepernyofoto-2020-12-05-13.23.41-370x273.png 370w, https:\/\/erdelyihang.ro\/wp-content\/uploads\/2020\/12\/Kepernyofoto-2020-12-05-13.23.41-1010x746.png 1010w, https:\/\/erdelyihang.ro\/wp-content\/uploads\/2020\/12\/Kepernyofoto-2020-12-05-13.23.41-470x347.png 470w, https:\/\/erdelyihang.ro\/wp-content\/uploads\/2020\/12\/Kepernyofoto-2020-12-05-13.23.41.png 1616w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A csaj teljesen \u00fagy \u00e9l, mintha igazi, \u00e9l\u0151 ember lenne, vannak bar\u00e1tai (<strong>igaziak!!!)<\/strong>. \u00c9s el\u00e9gg\u00e9 rendszeresen posztol&#8230;<\/p>\n\n\n\n<p>Az el\u0151ad\u00e1s m\u00e1sodik fel\u00e9ben sz\u00f3 volt a Deepfake appokr\u00f3l, amelyek egyar\u00e1nt nagy lehet\u0151s\u00e9get k\u00edn\u00e1lnak a v\u00e1llalatok sz\u00e1m\u00e1ra, \u00e1m a technol\u00f3gi\u00e1nak sz\u00e1mos buktat\u00f3ja van. <\/p>\n\n\n\n<p>Els\u0151sorban hihetetlen\u00fcl k\u00f6lts\u00e9ghat\u00e9kony szolg\u00e1ltat\u00e1sr\u00f3l besz\u00e9l\u00fcnk. Az applik\u00e1ci\u00f3 seg\u00edts\u00e9g\u00e9vel gyakorlatilag b\u00e1rmely vil\u00e1gszt\u00e1rt r\u00e1 lehet <em>m\u00e1solni <\/em>egy h\u00e9tk\u00f6znapi ember, sz\u00edn\u00e9sz test\u00e9re, arc\u00e1ra, \u00edgy egy-egy online megjelen\u00e9s alkalm\u00e1val a n\u00e9z\u0151k azt hihetik, hogy az igazi sz\u00edn\u00e9sz szerepel az adott rekl\u00e1mban. Guld \u00c1d\u00e1m m\u00e1r gyakorlatban is bemutatta az egyik rekl\u00e1mon kereszt\u00fcl, hogy hogyan is m\u0171k\u00f6dik a val\u00f3s\u00e1gban egy Deepfake applik\u00e1ci\u00f3val, illetve AI-al elk\u00e9sz\u00edtett rekl\u00e1m: <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How we made David Beckham speak 9 languages\" width=\"1600\" height=\"900\" src=\"https:\/\/www.youtube.com\/embed\/CF_e0kMCW2o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Term\u00e9szetesen amellett, hogy a technol\u00f3gia nagyon hasznos, \u00e9s sz\u00e1mos \u00faj\u00edt\u00e1st tartalmaz, valamint jelent\u0151sen lereduk\u00e1lja a rekl\u00e1mc\u00e9gek r\u00e1ford\u00edt\u00e1sait egy-egy rekl\u00e1m elk\u00e9sz\u00edt\u00e9sekor, megvannak az \u00e1rnyoldalai is.<\/p>\n\n\n\n<p> Ez pedig<em> <\/em>egy\u00e9rtelm\u0171en a k\u00fcl\u00f6nb\u00f6z\u0151 h\u00edres szem\u00e9lyek arc\u00e1val val\u00f3 vissza\u00e9l\u00e9s. Nem is r\u00e9gen k\u00e9sz\u00fclt egy vide\u00f3, ahol \u00e9ppen a vil\u00e1gh\u00edr\u0171 influencer, Kim Kardashian West szem\u00e9ly\u00e9vel \u00e9ltek vissza: <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"KIM KARDASHIAN SPECTRE PROJECT DEEPFAKE MANIPULATING FANS VIDEO SPECTRE PROJECT TALKS REAL\" width=\"1333\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/6xVKyBdXUCM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>A t\u00f6rt\u00e9netben a legbonyodalmasabb, az az, hogy tartalomfogyaszt\u00f3k\u00e9nt sim\u00e1n palira vehetnek, hiszen abszol\u00fat lehetetlens\u00e9g k\u00fcl\u00f6nbs\u00e9get tenni egy Deepfake applik\u00e1ci\u00f3val elk\u00e9sz\u00edtett vide\u00f3, \u00e9s egy h\u00fas-v\u00e9r szt\u00e1r, igazi kijelent\u00e9seit tartalmaz\u00f3 vide\u00f3 k\u00f6z\u00f6tt.<\/p>\n\n\n\n<p>Hogy a fentebb bemutatott technol\u00f3gi\u00e1k hogyan fogj\u00e1k alak\u00edtani a marketing \u00e9s a kommunik\u00e1ci\u00f3 j\u00f6v\u0151j\u00e9t, egyel\u0151re m\u00e9g nem tiszta, de az biztos, hogy egyre fontosabb \u00e9s elengedhetetlenebb r\u00e9sze lesz az AI a rekl\u00e1miparnak! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e9mi technikai neh\u00e9zs\u00e9g ut\u00e1n, siker\u00fclt a Facebookon kereszt\u00fcl k\u00f6vetni a XII. Kommunik\u00e1ci\u00f3s Napokat, ahol engem legink\u00e1bb az influencerek, illetve az influencerek \u00e1talakult \u00e9lete \u00e9rdekelt. Boldogs\u00e1gomra err\u0151l is volt sz\u00f3!<\/p>\n","protected":false},"author":1,"featured_media":4208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[137,355,354],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.5 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"tamasendre\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/erdelyihang.ro\/influencerek-minden-mennyisegben-errol-is-szolt-a-xii-kommunikacios-napok-elso-napja\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.5\" \/>\n\t\t<meta property=\"og:locale\" content=\"hu_HU\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Erd\u00e9lyi Hang\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Influencerek minden mennyis\u00e9gben! Err\u0151l (is) sz\u00f3lt a XII. 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